My Path…

I graduated from the University of Greenwich, UK in 1988 with a BA (Hons) in Philosophy and American Literature and spent 6 years working in advertising in London before joining Saatchi & Saatchi, NYC and working with the MD to launch their Philadelphia office in 1993.Warmer weather and new challenges called and I joined Foote Cone & Belding – San Francisco where I provided strategic direction for Taco Bell and Levi Strauss and became VP Account Director for Dockers Khakis.

After 10 years in the advertising agency business I stepped out on my own to create Follow Your Path as a way to integrate my skills in brand positioning, strategic creative solutions with my nomadic and photography obsessions…check out my personal journeys here…and plunged into a life of uncovering consumer insights around the world.

For more information on my professional accomplishments please check out my resume.